How Did Theme Parks Begin in America?

Neil Sawford • October 3, 2023

How did Theme Parks begin in America?


Those who have had many good times at the theme park should attempt a thrilling adventure ride on the mountain coaster in Branson. Since the nineteenth century, Americans have been flocking to amusement parks to enjoy family-friendly entertainment. Many of us can recall fond childhood recollections of the park's characteristic foods or the pleasant sound of the carousel.


The modern theme park evolved from the centuries-old concept of a "pleasure garden," a public area set aside for amusement and enjoyment. Theme parks in America expanded to include amusement parks, bandstands, concert halls, and zoos. They have influenced our recollections and America's national identity over the years.


Amusement Parks Before Themes

In contrast to the setting of the mountain coaster in Branson, early amusement parks in the United States were picnic grounds where working people might unwind after work. They may also bring their families to enjoy inexpensive entertainment and food.


Expositions such as the 1893 Chicago World's Columbian Exposition established a new model for entertainment parks. It focused on performances, rides, and concessions to attract more visitors. Each attraction increased public interest in other shows, and the proprietors profited due to the interchange.


Coney Island's rise to amusement park popularity began in the 1880s. Steeplechase Park had an ever-changing assortment of attractions, and it grew in popularity by appealing to people's desire for novelty. Dreamland Park was ambitious, offering theatrical shows and entertainment in addition to rides and thrills.


Santa Land: America's First Theme Park

In the early 1940s, Evansville, Indiana businessman Louis J. Koch purchased 260 acres of land to build an amusement park to capitalize on the town's unique moniker. Santa Claus Land debuted in 1946, with a lovely Alpine hamlet complete with a gift shop, rides explicitly created for children, and regular appearances by Santa himself.

Santa Land was the first actual theme park. Originally known as Santa Fe, the town of Santa Claus, Indiana, chose its new name in the 1850s. Because the United States Postal Service declined to award the borough a post office because another town in Indiana had the same name, the locals chose the new name of Santa Claus.

As the country's sole Santa Claus post office, the town began getting hundreds of letters from children penning holiday messages to Santa. The postmaster worked with local volunteers to respond to the exciting letters from children throughout the country.

For four decades, Jim Yellig represented St. Nick at the park, and the garden has thrived from the 1950s until the present. In the 1980s, the park added Halloween and the Fourth of July as new holidays, and the park's name was altered to the more suitable Holiday World.

Splashin' Safari, a water park, was added by the Koch family in 1993. The park has added additional wooden roller coasters throughout the years, providing free sunscreen and soft beverages. In 2006, the park incorporated Thanksgiving as a theme. The nation's first theme park has captivated generations of Americans, from Santa Land to Holiday World.


Disney

Walt Disney has enchanted Americans with his beloved characters and creative cartoons since the 1920s. WED was founded in 1951 by the animator, voice actor, and film producer Walt Disney with the distinct goal of creating a theme park that captured the wonder of the Disney film experience.

He spent years visiting amusement parks across the country, gathering research, and honing his idea. The ABC network provided funds for the Disneyland project. He promised to broadcast a weekly television show that showcased his dream project to the Baby Boom generation and parents.


The park debuted with a bang in 1955, with many Americans tuning in for a record-breaking live broadcast. While the day provided some operational issues (one ride was shut down due to an electric overload, and Fantasyland was forced to close due to a gas leak), the park garnered one million people in the first ten weeks.

The initial financing strategy for the park featured an admission fee and separate ride tickets. The park quickly changed to a semi-inclusive fare of $2.50, allowing for eight rides for one price. The fully-inclusive pricing model, pioneered by the next great player in American theme park history, Six Flags, is currently followed by most parks.


Six Flags

Six Flags Over Texas, the brainchild of oilman and businessman Angus Wynne Jr., opened its doors in Arlington, Texas, on August 1, 1961. It featured an all-inclusive pricing concept and was centered on Texas heritage. Visitors pay a single entrance fee that covers access to all of the park's attractions. The only extra costs for the guests were food and souvenirs.


The mountain coaster in Branson harkens back to childhood memories of exhilarating rides just like the big theme parks, delectable food, and live entertainment at theme parks for many thrill-seekers. If you want to take advantage of lower-priced entry to a theme park, go during the fall season.

Close-up of a souvenir t-shirt featuring a mountain coaster design
By Neil Sawford August 29, 2025
When you visit Branson with your family to enjoy a wonderful vacation, don't pass up the opportunity to shop at some of the best shopping locations. Branson shoppers will find everything on their shopping lists, from specialty shops to department stores. If you've had an exciting ride on the roller coasters in Branson, MO, the next thing you should do is go shopping at some of the shopping malls listed below. Branson Landing Branson Landing, the Midwest's shoppers' paradise, is one of the most visited shopping destinations, offering almost everything you need for your holiday shopping in Branson. This fantastic shopping destination is home to the famous Belk Department Store, which provides a wide range of clothing and accessories. It also has Bass Pro Shop, which has everything you need for outdoor adventures. Branson Landing, a center for great shopping and dining opportunities located between Lake Taneycomo and historic downtown Branson, is one of the most visited attractions in town. The easily walkable Branson Landing is less than a mile long. It features a lakeside boardwalk, an open-air promenade, and more than 100 retail shops and fine restaurants. Shopping is the ideal activity after a thrilling adventure ride on the roller coasters in Branson, MO. Historic Downtown Branson Historic Downtown Branson's famous shopping destination is a short walk from Branson Landing. Shopping in Historic Downtown Branson can undoubtedly relieve the stress of visitors who are having a great time touring the many exciting places in this vacation paradise. You will enjoy what Branson offers as you walk through the beautiful streets, old buildings, and nostalgic themed shops in downtown Branson. You can see the beginnings of Branson in the Ozarks in Historic Downtown Branson. But there's more to Branson than just reminiscing. With many shops and dozens of exciting attractions for people of all ages, this neighborhood transforms into a thriving complex full of exciting activities. Whether you're looking for gourmet foods, baked goods, or original art, the historic downtown Branson has it all. There are many fine restaurants and eateries in the historic downtown Branson, a time-enhanced exciting location. Branson Craft Mall Visit the Branson Craft Mall for a retail market that focuses on the unique and original. The Branson Craft Mall, lined with vendors and specialty craft goods, is also home to the famous Pickin' Porch Grill. You won't leave hungry with a diverse menu that includes House-Smoked BBQ, sandwiches, wings, and even tacos. For an after-meal treat, take a stroll down the candy aisle. Branson Craft Mall is a fantastic shopping destination where you can buy unique arts and crafts and enjoy a delicious dining experience at some of the finest restaurants. This expansive 160,000-square-foot craft mall offers visitors one-stop shopping from over 200 vendors, artists, and crafters. Many of these vendors sell clothing, quilts, leather goods, jewelry, rugs, baskets, pottery, and other items. The Shoppes at Branson Meadows The Shoppes at Branson Meadows provides a wide range of shopping experiences. Shepherd Hills Cutlery, Tuesday Morning, Neil's Home Store, the Consignment Clothing Exchange, Touch of Class Boutique, Made in the USA, and more are all worth a visit! Visit Branson's 1984 Arcade for a nostalgic and rejuvenating break. The Shoppes at Branson Meadows offers discounted local brands, chic home goods, and one-of-a-kind clothing. This shopping spot is a treasure trove of housewares and other household goods. Grand Village Shops Over 25 distinguished novelty stores can be found at Grand Village Shops. With each offering its distinct originality, you're sure to leave with a perfect memory of your time in Branson. The Grand Village Shops are an excellent place to find a meaningful gift for everyone on your list. With the diversity of shops, there is something for everyone in this great shopping spot in Branson. While shopping in this fascinating place, you'll see singing waiters entertain shoppers. At the same time, they enjoy diner-style food and tasty ice cream from the soda fountain at Mel's Hard Luck Diner. Tanger Outlet Mall No shopping spree in Branson is complete without a trip to Tanger Outlets. You will find well-known brands at a discounted price at this unique shopping location. Tanger Outlets is located inside Branson's Entertainment District and offers extended shopping hours and great discounts to reward members. Tanger Outlets have everything that you need and even hard-to-find items. Conveniently located on Highway 76 West, the fully stocked mall offers discounts for favorite name brands such as Gap, Levi's, Polo Ralph Lauren, J. Crew, and much more. When looking for great shopping spots to shop and adventure after an exciting ride on the roller coasters in Branson, MO , don't forget to check out the shopping malls listed above.
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