Branson Tourism History

Neil Sawford • August 3, 2023

Branson Tourism History


Branson has become a popular tourist destination due to its gorgeous landscape, rich history, outstanding attractions, and exciting activities. The thrilling adventure ride with the mountain coaster in Branson is one of the newest things many visitors desire to enjoy nowadays. Check out these crucial Branson historical facts to learn about the city's tourism heritage.


1984 – Marvel Cave Opens for Tourists

Around 1500 AD, the Osage Indians found Marvel Cave for the first time. In 1541, the Spanish visited the area in search of the Fountain of Youth but were disappointed. St. Louis miners visited the location in 1869, searching for lead ore and marble, but they were equally disappointed.

When Canadian mining expert William Henry Lynch learned about the Marvel Cave, he bought it. He relocated to the Ozarks with his two daughters to develop the Ozarks' first tourist attraction. Marvel Cave opened its doors to visitors in 1894 and has operated for nearly 50 years.


In 1950, the Herschend family leased the cave and made significant modifications to give tourists easy access. The Herschend family began the development of Silver Dollar City in 1960 when they erected an 1880s Ozark Mountain Village surrounding the entrance to Marvel Cave. It is the ideal place to visit after an exciting trip on the mountain coaster in Branson.


1907 – Shepherd of the Hills Puts the Ozarks on the Map

Harold Bell Wright, an aspiring author from Kansas, moved to the Ozarks in 1898 and settled at the property of John and Anna Ross. Inspired by his precious life in Branson, Missouri, Wright penned The Shepherd of the Hills, published in 1907 as a tribute to the grandeur of the Ozarks and its people. The novel's publication was significant, with millions of copies sold.

Tourism to the area increased for over a decade after the book's publication. Many people inquired about "Old Matt's Cabin," as Wright referred to the Ross Homestead in the novel. Lizzie McDaniel bought the Ross Homestead in 1923 and turned it into a museum. McDaniel was also the first to host the Shepherd of the Hills narrative reenactments on the homestead's lawn.


The 1910s – Rockaway Beach Becomes a Vacation Hot Spot

The Ozark Beach Dam, which supplied water to Lake Taneycomo and supported the construction of the Rockaway Beach vacation community in the region, was built in 1913. Residents in the surrounding area began to develop, followed by an influx of visitors eager to enjoy swimming, fishing, and boating in Lake Taneycomo's waters. Most visitors arrive at Rockaway Beach through the White River Line Railway depot in adjacent Hollister, Missouri, and then take a boat journey down Lake Taneycomo to the beach.

Rockaway Beach was popular for many years before Table Rock Lake was formed in 1959 due to the construction of the Table Rock Dam. Rockaway's attractiveness as a vacation resort declined as its lake became unsuitable for swimming. On the other hand, Rockaway Beach has remade itself as a charming lakeside hamlet with the best trout fishing in America.


1959/the 1960s – Live Music Makes Its Mark in Branson

The Mabe brothers, known as the Baldknobbers, established Branson's reputation as the first city in Missouri to hold live entertainment events in 1959. The group's blend of country tunes and comedy became an excellent formula for the country music genre in Branson, which is still seen in many popular shows today. The singing comedians relocated from their previous venue near Lake Taneycomo to their new theater on W. Country Rd.


1960 – Silver Dollar City Opens Its Doors

Silver Dollar City opened its doors in 1960, featuring a steam train ride from the 1880s, themed stores, live music, and displaying artisans. By 1963, Silver Dollar City had become Missouri's most famous tourist attraction. In 1967, the entire country took notice of the stunning theme park when "Beverly Hillbillies," the popular TV program, filmed several episodes inside the park.


In 1960, tourism in Branson began to thrive, prompting the Missouri Pacific to suspend all passenger operations on its White River Line. With so many people arriving by car, traffic on the twisting U.S. 65 from Springfield to Branson frequently delayed passage.

To reduce the 75-mile route between Springfield and Branson to 40 miles, dynamite teams and earth-moving equipment helped create a new road through the limestone hills. Branson has long received an influx of visitors from adjacent Missouri communities since the construction of this new route.



1980 – More and More Things to Do in Branson

The live music shows in Branson, and numerous other outdoor leisure activities drew visitors to the area. Branson has boosted its entertainment offerings and increased the length of stay for guests for many years.

With so many tourist attractions in Branson, many guests who have had a good vacation in this prominent Midwest vacation location want to extend their stay and enjoy extra activities, such as a thrilling trip on the mountain coaster in Branson.


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Anyone visiting Branson will discover numerous excellent pizza restaurants to choose from. Whether you're gluten-intolerant, vegetarian, or a meat-lover, you'll find something delicious here! Below are some of the best pizza restaurants in Branson to visit after a thrilling ride on the Branson mo roller coaster. Rocco's New York Style Pizza Rocco's New York Style Pizza serves up metropolitan-style fare like pizza, sandwiches, calzones, and salads in a unique setting. Garlic knots are popular, and specialties such as lasagna and penne Palermo are available. To ensure that customers receive the freshest vegetables available, this pizza shop selects and cuts them throughout the day. The shop also shreds all fresh Mozzarella instead of buying pre-shredded "cheese products" high in preservatives and additives. Mr. G's Chicago Pizza Mr. G's Chicago Pizza has been serving Chicago-style deep-dish pizzas since 1992, and it also serves salads, sandwiches, and pasta portions. Mr. G's, located just around the corner from Historic Downtown Branson, has been a favorite lunch and supper spot for the entire family for more than 20 years. The shop uses traditional Italian or unusual toppings on a deep-dish or thin crust, such as chicken, ranch sauce, or roast beef. This lovely pizza parlor is the ideal place to unwind not only after an exciting Flyaway Zipline Ride but also after a thrilling ride on the Branson Mo roller coaster. Cicis Pizza Cicis Pizza, located at 76 Country Blvd. in Branson, offers pan pizzas, loaded crusts, flatbreads, pasta, salad, soup, and more. At Cicis, you'll find an endless variety of delectable Pizzas. All served hot and fresh right out of the oven. From traditional and pan pizzas to flatbreads and stuffed crust, Cicis Unlimited Pizza Buffet has something for everyone. This pizza restaurant enjoys providing you and your family with new, money-saving discounts on all of your favorite Cicis menu items, such as our delectable Pizza, Pasta, Salads, and Desserts. Choose from any of these deals at any Cicis Unlimited Pizza location, where Carryout, Curbside Pickup, or Contactless Delivery are available. Cicis Pizza is a great place to eat after an exciting adventure ride on the Branson mo roller coaster. Parmesan's Pizzeria Parmesan's Pizzeria serves dine-in, carryout, and delivery in Kimberling City, just outside of Branson. This pizza parlor serves traditional pizza toppings and pineapple, mandarin oranges, BBQ chicken, cilantro, refried beans, Swiss cheese, and even spaghetti and meatballs, which are available on gourmet deluxe pizzas. Parmesan's Pizzeria serves delicious fresh pizza, subs, calzones, salads, and pasta plates. It offers fresh-baked bread, pizza dough, pizza, pasta sauces, and House and Caesar salad dressings. Hook & Ladder Pizza Co. This firehouse-themed pizzeria in nearby Hollister serves hand-tossed pies made to your specifications. The Hook & Ladder Pizza Co. makes all of its crusts and sauces from scratch every day. It has calzones, subs, spaghetti, soups, salads, and daily specials, which are also available. Moreover, they offer takeout as well as online ordering through Uber Eats. They make all of the crusts and sauces from scratch each morning using their secret recipes. The shop uses only the highest quality ingredients to provide an unforgettable pizza experience. The staff is also volunteer firefighters, and they would like to encourage everyone to find out how they can help their local fire department. Pizza by the Chef Just a few miles from Branson, Pizza by the Chef in Branson West serves gourmet pizza, salads, and sandwiches (or a phone call if you prefer delivery). Since 1992, Pizza by the Chef has been serving high-quality pizzas baked in a classic brick-lined deck oven with fresh dough and sauce every day. Hand-tossed pizzas, sandwiches, and salads are made with only the finest ingredients. Pizza dough and sauce are made on-site every day. Each dough is thrown by hand, and the sub rolls are made from scratch every day. The vegetables are never frozen and are always prepared from scratch. Ozark Mountain Pizza Ozark Mountain Pizza will deliver some of Branson's best Italian food right to your door! The Branson West pizzeria specializes in delectable pasta and pizza dishes, both traditional and unique. To tempt your taste buds, salads, sandwiches, meats, and seafood specials are also available at Ozark Mountain Pizza. Ozark Mountain Pizza is your premium pizza destination, offering fresh ingredients, classic recipes, and exceptional service. Traditional pizza toppings are available and a more upscale gourmet menu. With various bargains to choose from, you can treat the entire family to a tasty, cheap, and easy lunch at home or out on the town. After an exciting ride adventure on the Branson mo roller coaster, these top pizza restaurants are some of the best dining spots to hang out with the entire family.
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